Starting Small in Social Media
When a small business owner sees a case study on the success a company like “Sprinkles” is experiencing with social media, the natural reaction is to prepare for a launch into social media hoping for the same results. The problem … Continue reading →
Messing With Google
There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that … Continue reading →
Maximizing the Benefits of RSS Feeds
RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis. When visitors arrive at a website with an RSS option, … Continue reading →
Making The Best Out of a Small Budget For SEO – SEO Strategies and Techniques
While the internet may be considered as a level playing field, the big boys are still the big boys and going head to head with them in an SEO campaign is a sure way to blow through your SEO budget … Continue reading →
Jumpstart Your SEO – SEO Industry News and Techniques
The search engine optimization process typically does not produce results overnight but there are several actions you can take to speed things along. Here are some of the actions that can give your search engine optimization campaign a jumpstart: * … Continue reading →
J.C. Penney Goes Black Hat – Internet Marketing and SEO News
When it was noticed that J.C Penney was outranking Samsonite’s website for the keyphrase “Samsonite carry-on luggage”, the New York Times started an investigation on how the retail store was ranked number one in Google for hundreds of other search … Continue reading →
Incompetence and Dirty Pool in SEO
Failed relationships between businesses and their SEO provider usually have a bunch of common traits between them. J.C. Penney’s recent SEO problems with their provider are a high profile example of SEO gone wrong that ends up damaging a company … Continue reading →
Improving On Site Conversions – SEO Industry News
With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental … Continue reading →
How to Determine if Google’s Changes are Cutting Your Traffic
Google’s Panda/Farmer algorithm change has reverberated across the web as site owners scramble to determine whether they’re going see their traffic dwindle to a trickle. To make this determination, the first step is to locate precisely where the problem is … Continue reading →
How Not to Build Inbound Links – SEO Industry News
The rather mundane topic of inbound links has been in the SEO headlines lately, not because of their benefits but because of the big names that have been using them improperly. JC Penney, Overstock, and Forbes have all been penalized … Continue reading →
How Google can Hurt Your SEO Efforts
The Google algorithm is always changing with tweaks so subtle that they’re usually noticed only by the small slice of site owners that they affect. By comparison, the recent algorithm changes, dubbed Panda/Farmer, was as subtle as a neutron bomb … Continue reading →
Google Throws its Weight Around
Google recently made what many estimate is the biggest change ever to the algorithm it uses to rank search results. Google’s algorithm changes are usually subtle or are targeted at a narrow slice of search engine results but this change … Continue reading →
Google Slaps EzineArticles – SEO and Internet Marketing News
Google’s recent algorithm change, which targeted “content farms” like EzineArticles.com and Mahalo, has drastically reduced the traffic to these sites causing a scramble to recover lost rankings. EzineArticles CEO Chris Knight posted a blog on the site about how the Google … Continue reading →
Flash, SEO and Your Website
Flash is, well, flashy and can do some really cool things while making a site look great. Bouncing balls, puzzles, golf etc. can be fun to goof off with when surfing around the web. A lot of CEO’s who see … Continue reading →
Evolving SEO in 2011 – Gervais Group LLC
Search engine optimization evolves both gradually and suddenly as witnessed by Google’s recent Panda/Farmer update. Expect the following changes to continue into the rest of 2011 and beyond. * Pay per Click (PPC) will get more expensive – Competition in … Continue reading →
