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Design market forces to be reckoned with… |
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Written by Administrator
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Sunday, 10 December 2006 |
Lets face it fellow designers, the design industry in the UK is hard to break into… the market is over-competitive, saturated and no matter how many years of experience you can boast, it looks like there are way more fantastic design graduates than there are headhunted positions for them in the biggest and the best companies.
When you are a designer sitting with no money, no job and no reputation, how do you get that big break that is currently restricted to the very lucky few, that everyone needs in order to move forward and grow?
How does one become a force to be reckoned with? As an individual with a skill, (I believe that within each and every one of us, if we are honest with ourselves, whether we are good at selling ourselves or not, know whether we are good at what we can do…) how do we take on the big guys out there?
Let me dream a bit more and imagine this scenario (bearing in mind that I am a designer with the business sense of a flea), how about doing something on a grander scale that could cause shockwaves in the design industry.
If every single one of us (I have no doubts that there are plenty of struggling designers out there…) joined forces and were to put our heads together, hired a very big hall and set up camp networking with one another as a group, we would probably have more impact on the market and become one hell of a force to be reckoned with - doing exactly what we want to do, loving it and pushing out good work faster and cheaper than any of the competitors (because lets face it, design is an expensive business and some people are sitting pretty knowing that somewhere, someone needs design work done and they are willing to pay for it).
The logistics of my dream is mind-blowing... everybody set up with their own equipment focusing on their own strengths working as an individual as part of a strong unit and subcontracting to others in the process to get the job done as cost-effectively and professionally as possible. There are so many of us with unique talents, we could make one hell of an impact 'together', that it would probably send a couple of big agencies reeling with the shock...
Ok now, best I wake up and smell the coffee hey? The likelihood of anyone managing to pull something like that off is slim. On top of that, designers have egos, don't necessarily like team-work or sharing and since designers are just designers, very few of us can actually sell ourselves and our services very successfully. It would need an equally big hall of account managers just to bring in the butter for our bread...
Mmmmm, that lottery win sounds very appealing right now.
Feel free to discuss this opinion in the forum.
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Last Updated ( Sunday, 10 December 2006 )
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